Get PowerBalance.  Now Available At Long Hard Ride Retail Stores!

LHR de Mexico announces that is has partnered with Pedro Tarno from Monterrey, Nuevo Leon Mexico to co-produce a new actions sports TV show called 'Esto es lo que hay' in association with Grupo Televisa.

The TV show airs on Sunday at 6:30 PM on the Televisa local channel and on Sky National TV channel 142. Pedro Tarno and his associate, Sasha Reznikoff have a combined sixteen years experience in television production, editing and acting throughout Mexico. Most of their production has been associated with surf and skate.

The TV show will feature the most popular action sports of Southern California such as Surf, Skate, Snow and Motocross. The partnership establishes a media venue for LHR to feature itself and the LONG HARD RIDE ® brand as the action sports leader in Mexico along with the brands and products it represents. The brands LHR represents in Mexico include Fox Racing, Alpine Star, Element, Billabong, Dragon, Skull Candy, Nixon, Power Balance, DC Shoes, True Religion Jeans and more. The show is designed to be entertaining while constantly featuring the top brands in the action sports industry. Until now most action sports channels in Mexico have featured shows that are foreign to Mexico and are American or European produced.

This combination of a Southern California action sports brand and Mexican producers proactively participating in the production, creation and editing of cutting edge action sports material is expected to be well received throughout Mexico and South America. "We are excited about this opportunity to combine our Southern California lifestyle experience and knowledge with Mexican Nationals to create an entertaining and exciting show that complements our business plan while creating awareness for the LONG HARD RIDE ® brand and the brands we are aligned with for sales and distribution throughout, Mexico" stated LHR President Joe Casias.

The Concrete Masters skate competition and skate park inauguration sponsored by Monster Energy Drink and LONG HARD RIDE took place in the city of Guadalupe Nuevo Leon, Mexico in Parque Realito.  Over one thousand people attended and watched as the best skaters in Guadalupe and the surrounding cities battled it out.  Guadalupe is a sister city of Monterrey Mexico where LONG HARD RIDE has its showcase retail store that carries the top brands of Surf, Skate, Snow and Motocross apparel and accessories. The brands the store carries include Fox, Alpine Stars, Element,Independent, Billabong, DC Shoes and more.  The LONG HARD RIDE retail store and brand has become popular with the skate community of Monterrey and its surrounding cities.  The store carries the most complete selection of brands and skate accessories in the entire state of Nuevo Leon, where Monterrey is located. "Like all successful brands, we make an effort to support and involve the LONG HARD RIDE brand in the most high profile sporting events that we are passionate about" stated LHR International Inc President Joe Casias.

LHR International, Inc. announces its subsidiary, LHR de Mexico S de RL de CV has signed an agreement with Power Balance, Inc. for the exclusive distribution rights for its Power Balance ® Branded products throughout the Country of Mexico.   LHR de Mexico has made its initial purchase order pursuant to the agreement and will begin distribution of product to retail stores throughout Mexico on September 17, 2009.

LHR International, Inc has been selling Power Balance ® products in its LONG HARD RIDE retail stores in the US and in Mexico for the last twelve months.    The agreement between Power Balance and LHR includes minimum purchase orders that have to be made throughout the five year agreement to maintain exclusivity.

The Power Balance ® performance products  are worn by many professional athletes in the United States and are described by Power Balance as “Wearable Performance Technology”.  Power Balance, Inc. has embedded this technology in a number of fashionable and durable materials that are ready to wear; or you can buy packs of mylar holograms that can be placed in shoes, belts and clothing.   

LHR de Mexico has already established several retail accounts throughout the Republic of Mexico that are waiting for shipment of product which will take place on September 17, 2009.  LHR is in the process of making its second purchase order from Power Balance to prepare itself with product to meet the existing and increasing demand.   LHR de Mexico is preparing a national advertising campaign directly promoting Power Balance ® branded products throughout Mexico. “This product is impressive, fashionable and exciting.  I have never seen a product that sells itself the way this one does.  Distributing this product throughout Mexico is a great compliment to our business plan and the action sports brands and lifestyle we represent” stated LHR President Joe Casias.

LHR International Inc announces a recently released message from the American Chamber of Commerce regarding the development and stability of Mexico.   

On May 15th, 2009 the American Chamber of Commerce released a message describing Mexico as "A MAJOR EMERGING COUNTRY MARKET AND ON THE PATH TO BECOMING ONE OF THE WORLD'S LEADING ECONOMIES".    LHR has been developing in Mexico since 2007, that is when it saw the opportunity to bring top action sports branded apparel and accessories into the country through its multi brand actions sports retail stores. "This message is very encouraging for us since we have been investing in Mexico since late 2007" stated LHR President Joe Casias.  The entire message is available on the LONG HARD RIDE website. http://www.longhardride.net/site/downloads/mexicotoday.pdf In 2008 LHR International Inc opened its first LONG HARD RIDE action sports retail store in Monterrey Mexico. The store carries the top action sports brands such as Fox Racing, Apline Star, Billabong, Element and more.  Since opening the store, LHR has begun to formulate the franchising of its store concept throughout Mexico.  LHR will be ready to offer franchises for sale by the first week of August 2009, with the assisatnce of one of Mexico's top professional franchising firms Gallastegui Armella Franquicias. www.gallasteguifranquicias.com

 LHR International, Inc. announces it’s latest developments regarding it’s plans to franchise the LONG HARD RIDE actions sports retail stores throughout the Country of Mexico as it has previously announced.  LHR de Mexico, a wholly owned subsidiary of LHR International, Inc. is participating in the Government program that promotes franchising in Mexico as part of an economic stimulus effort.  See pages 32 through 35 in the following link to read more about the Mexican Government initiative.

http://www.economia.gob.mx/pics/p/p239/ROFONDOPYME.pdf

 The Long Hard Ride retail stores have been chosen and accepted by Secretaria Economia (the Economic Stimulus department) for the efforts of LHR to franchise LONG HARD RIDE action sports retail stores throughout the Country of Mexico.  The concept of bringing together the top Southern California and action sports lifestyle brands has been well received in Mexico proven by the popular LONG HARD RIDE retail store in Monterrey Mexico. The first LONG HARD RIDE store opened in August of 2008 and carries exclusively internationally renowned brands such as Fox Racing, Alpine Star, Billabong and more.  LHR signed a contract with the professional franchise firm Gallastegui Armella Franquicias, (www.gallasteguifranquicias.com ) for the purpose of rolling out the franchise concept.  

About Gallestegui Franquicias:

 The Firm was created by GALLÁSTEGUI ARMELLA ABOGADOS, a Mexican Lawyers Firm involved in Franchising since 1988. It is a Founding Member of the Mexican Franchise Association and has participated in legislating the sector since 1990.

Since the first days the founders: Lic. Juan Huerdo Lange and Lic. Juan Manuel Gallástegui Armella, have had the vision to offer the highest quality service, through a group of specialized consultants.

It is very important for our firm, to assist our clients when commercializing their Franchises: The aid of our office network is crucial for this matter, and so is the aid of our Strategic Alliances created for this effect.

Since the year 2000, GALLÁSTEGUI ARMELLA FRANQUICIAS has succeeded in creating a 30 office network, which spreads throughout Mexico, Central and South America, Canada, and Europe.

“We believe that we have established the infrastructure, partners and relationships to become a predominant distributor of Top Southern California and action sports lifestyle apparel and accessories while building the LONG HARD RIDE ® brand in a Country that is the 10th largest and one of the fastest growing economies in the world.” Stated LHR President Joe Casias

LHR International, Inc. announces the establishment of a company owned subsidiary in the country of Mexico. The subsidiary has its own Mexican tax ID and operates under the management and ownership of the US based LHR International, Inc. During 2008, LHR established its first Mexican retail store in Monterrey, Mexico. The store and infrastructure was established with the help of a Mexican company acting as an intermediary while LHR established its own Mexican corporation. LHR De Mexico S De RL de CV will manage the franchising of the LONG HARD RIDE® Action Sports retail stores throughout Mexico. LHR de Mexico’s offices is located behind its company owned retail store located in the Galerias Valle Oriente shopping mall where it showcases the concept. "Our store has been very well received in Mexico and we are very excited about our growth potential in this fresh market," stated LHR President Joe Casias.

LHR International, Inc. previously announced that it opened a retail store in Monterrey which will serve as the showcase for selling franchises throughout Mexico. LHR International, Inc., owner of the LONG HARD RIDE® brand and action sports retail stores, has recently launched its plans to franchise its Southern California lifestyle apparel and hard goods concept throughout Mexico. LONG HARD RIDE® action sports retail stores carry exclusively top brands that are associated with California’s most popular action sports such as surf, skate, snow, and motocross. The LONG HARD RIDE® store in Mexico carries the top brands in the industry such as Alpine Star, Fox, Element, and more. "We are fortunate to have invested our resources in a growing economy with minimum competition in our sector. Mexico has proven itself to have the buying power and appetite for the well known brands our store carries as well as the lifestyle apparel and hard goods that are LONG HARD RIDE ® branded. Attending this show will enable us to familiarize ourselves with other businesses both Mexican and international that are also capitalizing on the economic growth in Mexico," stated LHR President Joe Casias.

LHR International, Inc. announces that it has started the build-out of its 2700 square foot action sports store in Monterrey, Nuevo Leon Mexico. The store will carry apparel from the top Southern California action sports brands such as Alpine Star, Fox, Element, Hot Tuna and more. The store will also carry skate boards, wake boards and accessories. As previously announced, the store is located in Galerias Valle Oriente. The store is expected to open in the middle of August 2008 and will serve as the showcase for the LONG HARD RIDE actions sports store concept for franchising throughout Mexico.

LHR International, Inc. announces that it has signed a three year lease for its first retail store in Mexico. LHR expects to open the store by the middle of August 2008. The retails space is located inside Galerias Valle Oriente in the San Pedro district of Monterrey Nuevo Leon, Mexico. The retail store will carry the same apparel and hard goods as the San Diego LONG HARD RIDE® retail store. This retail store will showcase the LONG HARD RIDE® action sports retail store concept. LHR intends to market the concept and sell franchises throughout Mexico. The concept is a brand named action sports retail store that carries LONG HARD RIDE® branded products as well as eight to ten other top Southern California action sports brands such as Alpine Star, Hot Tuna, Fox and others. "It’s exciting to see this brand well received in other parts of the world and Mexico is a great market for Southern California lifestyle apparel." Stated LHR President, Joe Casias.

LHR International, Inc. owner of the LONG HARD RIDE® brand announces its participation in the 2008 91X Fest in San Diego California. The annual concert event will feature over ten music bands a fashion show and other activities at the QUALCOMM Stadium Greens. The artist line up include, popular bands like The Offspring and Pennywise which is expected to draw a crowd of over ten thousand people. In 2007 the 91X Fest was held at the Coors Amphitheatre in Otay Mesa California where over ten thousand people attended. "We believe this event will draw more people than last year due to the great line of music artist and the fact that the venue a lot more centrally located than the last years event." Stated LHR president Joe Casias. Tickets are available at ticket master or going online at www.91x.com.

LHR International Inc, today announced its plan to carry some of the top brands of action sports apparel in its LONG HARD RIDE Retail stores alongside with LONG HARD RIDE branded apparel and accessories. LHR is negotiating and has opened accounts with some of the top brands that are part of the actions sports and southern Californian lifestyle. "The Southern California lifestyle is represented by action sports and brands who have been part of building the demographic that appeals to the LONG HARD RIDE brand and its products. Carrying top brands in Surf, Skate, Snow and Motocross will create revenue for our retail and franchising as well as boost the awareness for the LONG HARD RIDE brand and its association with Action Sports and the Southern California lifestyle." Stated LHR International President Joe Casias. LHR International Inc, previously announced its plans to launch the LONG HARD RIDE Actions Sports Retail Stores in Mexico during 2008.

LHR International Inc announces plans to open its second LONG HARD RIDE® Action Sports retail store. In July of 2007 LHR opened its first LONG HARD RIDE® Action Sports retail store in Pacific Beach California. Pacific Beach is a popular beach community in San Diego California, populated mostly by beach lovers, surfers and college students. The second retail store is planned to open in the city of Monterrey Mexico by the end of April 2008. Monterrey is the most modern and wealthiest per capita city the Country of Mexico. Monterrey is also the home of several Universities such as Tecnológico de Monterrey and Universidad Valle de Mexico. LHR believes that placing retail stores in these two cities will showcase the potential and appetite for LONG HARD RIDE® branded products and will help launch the franchising of retail locations across both the United States and Mexico. " Its exciting to see how well received the LONG HARD RIDE® brand is received by young action sports enthusiast. We believe 2008 is going to be a great year for us to build the product line, brand awareness and an international presence" Stated President Joe Casias. About Monterrey: Monterrey is a unique city which is often called the richest city in México. Monterrey is also a powerhouse in the business arena and some of México's largest companies are based in Monterrey. Monterrey is also a surprisingly diverse tourist destination. Reference http://www.allaboutmonterrey.com

LHR International, Inc. announced today their LONG HARD RIDE® Exhibitor booth (booth #1917) at the ASR 2008 Action Sports Show held in San Diego California. ASR is one of the leading Trade Show Events in the Surf and Action Sports Industry. For 26 years ASR has brought together the top action sports industry manufacturers, buyers and media, under one roof. LONG HARD RIDE’s exhibitor presence at the ASR show, will give the brand the opportunity to showcase the latest products and designs efficiently and effectively in the energetic, yet professional forum of the leading buyers from around the world. LONG HARD RIDE® will be showcasing its latest line of surf and skate products, as well as apparel and accessories. Such products will include innovative and cutting edge skateboards that have never been featured in tradeshows such as ASR. "Its always exciting to release new products to the market and these shows allow us to demonstrate to the Action Sports lifestyle consumers, what we’ve been working on to keep up the momentum of being what we believe will be amongst the hottest brands to rise from the Southern California lifestyle" States LHR President, Joe Casias. LHR International, Inc. also wants to showcase its LONG HARD RIDE® branded products in the upcoming MAGIC International show in Las Vegas however arrangements are still in process. The ASR show is being held at the San Diego Convention Center for three days from January 24th through January 26th. More information is available about the show at www.asrbiz.com.

LHR International, Inc. announced today that it will introduce a new line of apparel and accessories called The Adrenaline Collection. The Adrenaline Collection is a higher-end line of clothing other than the LONG HARD RIDE® branded products currently on the market. LHR International, Inc. hopes to have the line completed by the end of November, 2007 so that product will be available to retailers and the public who shop at the LONG HARD RIDE® retail store as well as the ShopLongHardRide.net website before Christmas. "One of the keys to our success is in expanding the LONG HARD RIDE® product line especially since our current product line has been so well received." States Joe Casias, LHR International’s President of US operations. LHR International expects to release at least five new apparel design collections each year.

LHR International Inc, announces an agreement with Photon Light Boards to sell and distribute the paten pending skate board named the Photon Light Board. Designed and invented by founder Christopher Campbell, the Photon Light Board is the first of its kind. A skate board with dozens of embedded LED lights that make the boards both functional and fashionable during evening skateboarding. The board will initially be sold in the LONG HARD RIDE® Action Sports Store in San Diego California. Further distribution is in negotiation as well as a co-branded LONG HARD RIDE® Photon line that could be released before Christmas.

LHR International, Inc. announces the successful launch and Grand Opening of the LONG HARD RIDE® Action Sports Store in San Diego California. Long Hard Ride introduced the latest in skate and surf products as well as apparel and accessories. Long Hard Ride also presented and Demonstrated the Freeline Skates, the newest and most revolutionary single foot skate product. The LONG HARD RIDE® Action Sports store carries a wide variety of brands including its very own LONG HARD RIDE® branded skate boards and accessories, Surf Boards and accessories, apparel, back packs, duffel bags and purses. Joe Casias, president of LHR International, Inc stated "We had a great turnout while introducing the Long Hard Ride® brand and store into what we believe is the best skate and surf community in the United States. We had parents of the local skate boarders come over and complement our staff and company for the great products there kids have acquired since we opened for business three weeks ago. We set up a skate park in the back of the store with ramps for competitions during our Grand Opening party. Its really great to see these surf and skate enthusiast adopt our brand and store into their lifestyle." The LONG HARD RIDE® Store will continue to expand its product line into various action sports products that include Snowboarding, BMX and Motocross.

LHR International, Inc. today announced the launch of its 2007, Fall sponsorship of athletes and sporting events. LHR International, Inc. owner of the LONG HARD RIDE® action sports brand has teamed up with The La Jolla YMCA (www.lajolla.ymca.org) to bring Southern California the LONG HARD RIDE amateur Surf Series with the first competition being held on October 20,2007. The LONG HARD RIDE® Amateur Surf Series will include eight competitions at seven different beaches in the San Diego area. LHR International, Inc, is the primary sponsor of the series, which is co-sponsored by San Diego restaurants and surf shops. Joe Casias LHR International, Inc. President of US Operations said "We are pleased that the La Jolla YMCA has chosen to theme the surf series after the LONG HARD RIDE® brand. The YMCA represents youth development through activities such as this Surf Series that we at LONG HARD RIDE® are proud to sponsor." This Surf Series is expected to attract sponsorship support from local restaurants and surf shops as well as gain media coverage that LHR International, Inc. is targeting to follow the entire eight competition series. LONG HARD RIDE® expects Surf Magazines and local news papers including California University periodicals to follow and support the series since it is a La Jolla YMCA hosted event that is designed to build and support family values and help improve the quality of human life. LONG HARD RIDE® expects to receive great exposure from this event, which will further enhance its action sports image and create more demand for its LONG HARD RIDE® branded products. Events like this also make it easier for LHR sales representatives to place LONG HARD RIDE® branded products in national retail store chains that the Company has targeted to carry it’s product line.

On Friday September 14, 2007 LHR International Inc. announces that it plans to open the LONG HARD RIDE Surf Shop in Pacific Beach California on September 22nd, 2007. The LONG HARD RIDE Surf shop will feature never before seen designs and styles that fit the Southern California actions Sports Lifestyle. Long Hard Ride ™ products have been well received around the world and the LONG HARD RIDE Surf Shop is expected to create even more demand and awareness for the Brand. The Long Hard Ride Surf Shop will carry surf and beachwear as well as other action sports products. The LONG HARD RIDE Surf Shop is located at 1815 Garnet Ave., San Diego, CA 92109. The LONG HARD RIDE Surf Shop is in the Pacific Beach area, which is one of the most sought after surf communities in the United States. The Pacific Beach Community is primarily young active surfers and beach lovers who love life, action sports and who appreciate the Southern California lifestyle. The LONG HARD RIDE Surf and Action Sports store is the first store that bears the LONG HARD RIDE ™ Brand Name. The Store will carry competing actions sports brands that compliment the brand and Southern California lifestyle. If you would like to be placed on the LONG HARD RIDE mailing list then email us at info@longhardride.net.

On Thursday July 19th, 2007 LHR International Inc announced that Ryan Ragan has joined Team LONG HARD RIDE. Ryan Ragan www.ragansurfs.com Ryan Ragan, now 35 has been competing in surf competitions since he was twelve years old. When Ryan Ragan surfed at the Amateur level He had been highlighted in the OP PRO program several times as one of America’s Top amateurs, next to Taylor Knox, Kelly Slater, Danny Melhado and Todd Holland. In Ryan Ragan’s first year of Professional surfing, he placed runner up in the Croakie Cup competition, on the P.S.A.A. U.S. Tour. Ryan Ragan has competed around the world including Hawaii on the North Shore, with the best surfers in the world. Ryan Ragan has appeared in many videos, newspapers, magazine and advertisements. Ryan has also done modeling for print ads, commercials and television spots. Before going pro, Ryan Ragan finished in first place, in fifteen out of thirty eight amateur finals. Ryan Ragan stated "I’m excited about the opportunity to represent an exciting new brand that fits perfectly in the sport that I am so passionate about. I think the LONG HARD RIDE brand brings a fresh and exciting energy to the surf community. It really represents our sport" LONG HARD RIDE and Ryan Ragan have signed a one month interim contract just in time to represent LONG HARD RIDE at a time when the most popular surf competitions will be taking place in the following months. It’s the intention of LONG HARD RIDE and Ryan Ragan to sign a longer term contract as terms and conditions will be negotiated during the term of this interim agreement. President Joe Casias Stated "We are excited to have Ryan Ragan representing our brand in one of the most popular sports in the world and the sport that mostly represents the lifestyle of the LONG HARD RIDE product consumers. Ryan Ragan brings allot of enthusiasm to our Company and his excitement about our brand is expected to light up the surfing community which we expect to increase awareness and demand for our products."